HOW WE GROW YOUR BUSINESS IN 3 STEPS

1. Landing Page

We create the web page that is advertised, this is known as a ‘landing page’; created specifically for the purposes of an advertising campaign. It’s where a visitor ‘lands’ when they have clicked on a Google Advertisement or similar platform. Landing pages are designed with a single focused objective – known as a Call to Action (CTA).

2. Buy Advertising

We buy advertisement from Google, since that is the first place people search when they are looking for products and services in their local area. We also buy advertising from Facebook and Instagram because we find that the geographic targeting on these platforms have a really high, return on investment.

3. Generate Leads

In a sales context, a lead refers to contact with a potential customer, also known as a “prospect”. Leads are delivered when the vistor fills out their contact infomation (known as a conversion), from the advertised web page. The lead information is then sent to your email and phone number of choice.

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Hugo is for building websites

on August 3, 2019

Step 1. Install Hugo Goto hugo releases and download the appropriate version for your os and architecture. Save it somewhere specific as we will be using it in the next step. More complete instructions are available at installing hugo Step 2. Build the Docs Hugo has its own example site which happens to also be the documentation site you are reading right now. Follow the following steps: Clone the hugo repository Go into the repo Run hugo in server mode and build the docs Open your browser to http://localhost:1313 Corresponding pseudo commands:

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Migrate from Jekyll

on October 10, 2015

Move static content to static Jekyll has a rule that any directory not starting with _ will be copied as-is to the _site output. Hugo keeps all static content under static. You should therefore move it all there. With Jekyll, something that looked like ▾ <root>/ ▾ images/ logo.png should become ▾ <root>/ ▾ static/ ▾ images/ logo.png Additionally, you’ll want any files that should reside at the root (such as CNAME) to be moved to static.

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Creating a new theme

on June 24, 2015

Introduction This tutorial will show you how to create a simple theme in Hugo. I assume that you are familiar with HTML, the bash command line, and that you are comfortable using Markdown to format content. I’ll explain how Hugo uses templates and how you can organize your templates to create a theme. I won’t cover using CSS to style your theme. We’ll start with creating a new site with a very basic template.

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