Frequently Asked Questions about Pay Per Call

What is Pay Per Phone Call?

How will Pay Per Phone Call help to grow my business?

How does Pay Per Phone Call work?

Where will my Pay Per Phone Call ads appear?

Do I need a website to participate in Pay Per Phone Call advertising?

How much does it cost to use Pay Per Phone Call?

How does Pay Per Phone Call differ from pay-per-click based advertising?

What is Pay Per Phone Call?

Pay Per Phone Call is an advertising service platform that connects motivated buyers with a business over the phone. A business does not need to have a website to participate because Pay Per Phone Call advertisements drive business directly to your phone.

Back to top

How will Pay Per Phone Call help to grow my business?

Pay Per Phone Call will help grow your business by driving phone sales leads directly to your sales reps or call center, whether or not you have a website. Phone sales leads are a proven way to close new business. As a Pay Per Phone Call advertiser, interested parties will contact you at the phone number and times that you specify. You will have the ability to track and measure your sales leads or your agency can handle those needs for you.

Back to top

How does Pay Per Phone Call work?

Pay Per Phone Call works like pay-per-click advertising, except that it drives phone leads to your business, rather than computer clicks to an eCommerce website. For search engine and directory consumers, Pay Per Phone Call works like this: Consumers search for merchants or service providers in a designated geographic area. Then, relevant Pay Per Phone Call ads appear in search results. When your business ad appears in the search results, consumers can reach you via the toll-free numbers that our Pay-Per-Call service provides in your Pay Per Phone Call ads. These toll-free numbers forward calls directly to your business number and track calls for billing and reporting purposes. For each call that comes into to your business, you pay an agreed upon price per call that you negotiate with your publisher, network or agency.

Back to top

Where will my Pay Per Phone Call ads appear?

Create a single ad with Pay-Per-Call service and it will be displayed in search results across the Advertising Network, which includes Web search, Internet Yellow Pages, mobile search, free directory assistance and podcasts

Back to top

Do I need a website to participate in Pay Per Phone Call advertising?

No. Pay Per Phone Call advertising does not require a website because Pay Per Phone Call ads encourage buyers to call your business - rather than to visit a website.

Back to top

How much does it cost to use Pay Per Phone Call?

Pay Per Phone Call is free for buyers to use. As a Pay Per Phone Call advertiser, your cost per call is based upon the price you establish in advance with your providers for each ad.

Back to top

How does Pay Per Phone Call differ from pay-per-click based advertising?

Pay Per Phone Call differs from pay-per-click based advertising because it uses a phone call as the billable event, rather than a computer click. As a Pay Per Phone Call advertiser, you pay only when your Pay Per Phone Call ads generate a call to your business, whereas a click-based advertiser pays for clicks to their website, which may or may not result in a phone lead. With Pay Per Phone Call, all businesses can participate - including the nearly 14 million small businesses that don’t have ecommerce enabled websites. Partnerships

Back to top